MINI
Tasked with heroing Coca Cola’s smallest product on the ad world’s biggest stage, we turned to Marvel’s smallest hero.
Voiced charmingly by Paul Rudd, Antman makes a good case that sometimes Mini is the perfect size. Though being gigantic and invulnerable with super strength is pretty cool too.
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Copywriter | Becca Wadlinger Art Director | Nick Stokes Directors | Russo Brothers
To promote the launch of the film, a limited series of Marvel Mini cans were created. These were given away via elaborately hidden easter eggs, in the style of the Marvel Universe. Phone numbers were hidden in plain sight. URL’s and Snap codes were hidden within in world advertisements and graffiti. The hunt culminated with two fans finding a red Mini Cooper filled with Mini cans at the exact GPS coordinates of Bruce Banner’s “secret laboratory.”
